Personal goals Essay Example | Topics and Well Written Essays - 1250 words

Personal goals - Essay Example By profession I am into Nursing. Nursing literally means the work of caring for the sick or injured or infirm. This in my opinion is a noble profession of fulfilling the medical needs of a patient and providing the best care to him to make him forget his pain and agony. Being a head Nurse, I know that I have to live by example, in order to motivate all my team members to make their best contribution towards patient care. Professional Short term goal: One professional short term goal for me would be to prepare my team of committed nurses in such a manner that we could get the 'best team of nurse's award' for the year 2008. I understand this would entail a determination on our part, mutual understanding and lot of hard work. A chain is said to be as strong as the weakest link in it. A team is also composed of a number of people with differing abilities, and motivation levels. We do realize that a cohesive team of highly motivated Nurses can therefore do wonders for the profession, people's care and growth of the organization. Fu-Jin Shih et al (2006) stated that 'humanity as demonstrated by empathic and respectful attitudes' is one of the core values of Nursing. In order that all fellow Nurses in my team inculcate this very idea, I'll be working hard with the team. One long term Professional Goal: I understand long term success means living up-to th... Nonetheless, the recognition as a worthy servant of humanity makes the efforts worth enjoyable. Once, as a team leader, I am able to establish my credentials, I'd like to be part the core managing team, so that I can take some bold initiatives towards the welfare of patients as well as the Nurses at my workplace. Though it might appear too ambitious to become true soon enough, but I know it is very important for a team leader that she is able to take all possible welfare measures for her team members. This would ultimately benefit the organization. Training and development of Nurses is one of my target areas where I'd like to focus on once I am on the management board. A number of studies have come out in support of the notion that training had a positive impact, particularly in the extent to which the work practice of employees such as nursing assistants can affect the well being of users (Burgio & Burgio, 1990). Personal Short term goal: It is very important that the personal life remains an encouraging force in the pursuit of professional goals. If once can leave for days' works with a happy smile from family members and children, it is bound to translate into better customer care at the work place. Therefore, for the sake of happiness of my family I intend to take a week to fifteen days leave from my office so that I could have an enjoyable Europe tour with my family. This would surely bring smiles on the faces of kids, which in turn will help me to forget all worries and refresh me for a fresh innings of professional service. I am in the process of arranging enough money for the tours and within next one two months I'll be talking to travel agencies to finalize the itinerary. Personal Long Term goal: Being into the hospital services,

The Philosophy of Freidrich Froebel Essay Example for Free

The Philosophy of Freidrich Froebel Essay Friedrich Froebel was born in 1782 in Oberweissbach, Germany. His mother died when he was 9 months old and his father was away on pastoral duties quite often so he went and lived with his uncle when he was 10 years old. Froebel was not completely interested in school but enjoyed forestry, geometry, and land surveying (Dunn 169). His upbringing and interests, along with his Christian faith strongly influenced his educational philosophy. Friedrich used learner-centered, child-centered, experience-based ideas to develop the worlds first kindergarten, a school for young children (Henson 8). The father of kindergarten was the title usually associated with Froebel and his philosophy. His methods allow children to grow and move on as they conquer new concepts not when educators or administrators decide. Froebels philosophy was influenced by the teaching methods of Pestalozzi (Dunn 169). He agreed with many of Pestalozzis ideas but thought that there was too much focus on memorization and direct instruction. Froebel balanced group activities with individual play, direction from teachers was balanced with periods of freedom, and the studies of nature, mathematics, and art were balanced by exploring (Froebel Web). Through exploration by the child and observation by the teacher education could be distributed as was needed in the best interest of the child. He wanted students to figure things out for themselves through discovery. If a child can discover a concept on their own that child is more likely to grasp and clearly understand that concept because they were the means by which they learned the information. Play was a major aspect of his philosophy because it gave children a chance to externalize their inner nature and a chance to imitate and try out various adult roles. Children had the chance to try on many faces and figures so that they could find out who they were and who they should be. Even today people try to find out who they are because in the essence of each of us we feel that who were are or supposed to be is already in our souls we just have to discover who that is. Through play and role playing children could learn how to solve their own problems. Much of what people learn comes through their experiences, if children are able to practice and experience certain problems they will develop the skills necessary to problem solve. If children could work through these situations there could be a decrease in behavioral problems as children grow because they had the chance to develop their problem solving skills at a young age. According to Froebel, the ultimate purpose of education is the realization of a faithful, pure, inviolate, and hence holy life (Dunn 170). Since Froebels philosophy was based on idealism he believed every person had spiritual worth and dignity. If a person assumes that each individual they encounter has worth and thus should be treated so more people in life would be, simply put, happier. It comes down to respecting each individual for whoever they are. Thus like idealists he believed that children had within him all he was to be at birth. As Dunn states, practice in education should be designed to develop and cultivate individuals toward attainment of their destiny (170). Starting children off in kindergarten gave them a chance to grown and be what they were destined to be, by partaking in play and role playing with plenty of space to develop properly. In todays society there is a lot of talk about finding yourself and taking space to figure out who they are. I think a lot of that is because people never had a chance to do so when they were young. Todays society just speeds through life trying to get one step ahead of the next person and later in life they stop to reexamine who they have become because they didnt take the chance to discover that person when they should have. Froebel stressed the importance of creating a happy, harmonious environment where the child can grow; and where the value of self activity and play are foundation to the development of the whole person (Froebel Web). Teachers should observe students during play so that they know how and what to teach and gear toward each student because you need to cultivate the inner person in each. It isnt all about chaos because there is order and structure in play and free will. Play and freedom are structured through gifts and occupation. The gifts are used to help children understand concepts and the occupations to make products. Froebel was trying to create a school that uses the childs imagination and creativity already in them to foster an education plan that fit their minds and souls. We have been taught in the bible to be like children because they are pure and clean, if more of us became like children then the world would be a better place. The effects this theory has on the classroom can be positive and negative. The idea of a child-centered classroom is a terrific idea but can make the classroom seem very chaotic and haphazard which is difficult for some teachers and parents. With a child-centered classroom the planning a teacher puts into her lessons must be flexible and follow the needs of each individual, which is difficult because each child has different needs so planning could be a lot of different activities and flexibility. This philosophy allows opportunity for all students to completely succeed because it works with the childs strengths and educational pace. A problem with that is that children dont develop at the same rate so children will be going over different material at the same time. By allowing children to work on their own, the behavior they have will improve because they feel that they have more control over their own education and pace. As many positive effects as this free child-centered philosophy has, it also has in negative effects. Students may not reach their potential if they are not challenged by high expectations. There are also fewer concrete assessments to gage child success and failure. The philosophy could be a huge success if employed by a highly committed teacher who is prepared to truly encourage individual growth. The teachers role in the classroom is not just as observer who watches children play and explore independently but to guide the children to make discoveries. Open ended questions are a great way for teachers to foster critical thinking because the teacher does not provide the student with opinions (Froebel Web). Teachers are guiders and helpers for children to explore who and what they are to become. There are a lot of great ideas that have come from this philosophy, one being the introduction of kindergarten into the educational system. Some people today even think that it is too early to start a child in school but when is it really a great time to start? There are more people who are starting to embrace the idea of a child-centered approach because too much of education is focused on what we think children need to learn and not necessarily what they need to learn or are ready to learn. Teachers today need to stop and look at educators and philosophers of the past to recognize simple theories they employed. Todays education has become caught up in speed and necessity to be better than the next guy, we have forgotten to look at the people we are teaching and the fact that some are not ready for what we think they should be. There is a need for adults to get back to a simpler way of life so that we dont forget that children are precious gifts that must be treasured and fostered. Works Cited Dunn, Shelia G. Philosophical Foundations of Education: Connecting Philosophy to Theory and Practice. Upper Saddle River NJ: Merrill/Prentice-Hall, 2005. Froebel Web. Online Resource. 1998. http://www. froebelweb. org/webindex. html. Henson, Kenneth T. (Fall 2003). Foundations for Learner-Based Education: A Knowledge Base. Education, 1, Retrieved 10/28/06.

Causes and Effects of Binge Drinking Essay -- essays papers

Causes and Effects of Binge Drinking In many of the colleges and universities today, there are a tremendous amount of students who Drink. The students who consume at least five drinks in a row at one point during a two week period are considered Binge Drinkers. Binge Drinking by college students is the cause to some of the students’ deaths, causes some students grades to fall, and is very dangerous and unhealthy. The overwhelming amount of college students deaths caused by binge drinking has increased greatly by about 44 percent. To go along with the amount of deaths is the amount of life long injuries one may obtain from binge drinking. As David L. Marcus states, in recent newspapers, headlines are troubling. â€Å" A 20-year-old student at Georgetown University dies in a fight after drinking. A fraternity member at the University of Michigan shoots a 19-year-old pledge with a pellet gun at a keg party. A party at Washington State University turns into a 500-student brawl.† (David L. Marcus) These incidents that occurred were only at three universities out of hundreds. Another incident that occurred at a party at Duke was of a 20-year-old student who got drunk and died after inhaling his own vomit. All these deaths and injuries can all have been avoided if only the students had not been involved in the stupid acts of binging. In a magazine article written by Jack Hitt, he tells a story of his nephew who knew two college students that died after binging. One died after falling off a cliff and the other was from blood poisoning. Along with these two deaths came 5 other students who had been paralyzed and seriously injured in car accidents after their acts of binging. As for students not believing anything they re... ...New York; May 1999. Binge Drinking Blowout: Educating Teens About Alcohol Use. Volume: 45 Issue: 5 Start Page: 52 Hitt, Jack; New York Times Magazine; New York; Oct. 24, 1999 The Battle of the binge. Start page: 6, 31:3 Marcus, David L.; U.S. News & World Report; Washington; 3/27/00 Drinking to get drunk Campuses still can’t purge bingeing behavior. Special volume/issue: Vol. 128 No. 12 Start page: 53 Weber, Wim; The Lancet; London; Feb. 24, 2001 Young people’s alcohol consumption reaches alarming levels in Europe. Volume: 357 Issue: 9256 Start page: 617 Wechsler, Henry; The Chronicle of Higher Education; Washington; Oct. 20, 2000. Binge Drinking: Should we attack the name or the problem? Volume: 47 Issue: 8 Start page: B12-B13

Costa Coffee Strategy

MMS assignment: Costa Coffee STRATEGY: 1. Identify, analyse and discuss Strategic issues in Costa Coffee. â€Å"Costa has flourished in a recession which has claimed many victims in the industry,† says Whitebread company. 1The reason for this success is its strategy. Using the PESTEL framework will help identify, analyse and discuss Costa’s strategy. Despite the importance of political, environmental, technological and law factors, for the purpose of this essay we will focus on the economic and social factors affecting Costa Coffee. We will first see how economic factors such as the recent raise of coffee beans price influence Costa’s prices. We will then use social factors such as consumer trends to identify the different trends today and explain how Costa is reacting to them. Through this essay we will have then explained how â€Å"Costa has flourished in a recession which has claimed many victims in the industry,†2 The main economic factor affecting the coffee market today is the raise of coffee beans price. Due to heavy rains brought on by Caribbean storms in the coffee producing 1 Zekaria, S. , 2010. Whitbread Says Costa Coffee ‘Flourished' During Recession. [online] 2010 FOX News Network, LLC. Available at: [Accessed 23 December 2010] 2 Zekaria, S. , 2010. Whitbread Says Costa Coffee ‘Flourished' During Recession. [online] 2010 FOX News Network, LLC. Available at: [Accessed 23 December 2010] countries from Central America, coffee prices have increased3. Coffee futures have gone up 35% since June 2010 to reach the highest price for a pound since December 1997: $1. 848. 4 This is a significant problem because coffee beans are raw materials for coffee shops. Hence if shops do not have coffee beans or not enough, their sales will plummet. As John Wolthers, a trader at coffee exporter Comexim in Santos reports: â€Å"It's a great time to be a producer, and a difficult time to be a roaster. 5 Because these prices are due to natural disasters, it is possible that they will not change until at least end of 2010 or 2011. A normal consequence would therefore be to raise prices in order to retain money. However, Whitbread PLC, owner of Costa Coffee, announced November 10th 2010 that â€Å"it has no plans to increase beverage retail prices , even as it remains concerned over escalating wholesale costs. † 6One of the reasons for this action is because Costa had already bought many coffee beans before the storm hence has enough to provide the outlets with enough beans during this period of increased prices. This shows that Costa â€Å"plans† its purchases well because as we 3 Zekaria, S. , 2010. Whitbread's Costa Coffee Plans No Retail Price Rises. [online] 2010 The Connors Group, Inc. Available at: [Accessed 23 December 2010] 4 Danby, T. and Sellen, T. 2010. No Relief in Sight for the Coffee Market. [online] 2010 Dow Jones & Company, Inc. Available at : [Accessed on 23 December 2010] 5 Danby, T. and Sellen, T. 2010. No Relief in Sight for the Coffee Market. [online] 2010 Dow Jones & Company, Inc. Available at : [Accessed on 23 December 2010] 6 Zekaria, S. , 2010. Whitbread's Costa Coffee Plans No Retail Price Rises. [online] 2010 The Connors Group, Inc. Available at: ; http://www. tradingmarkets. com/news/stockalert/sbux_wtbrf_-update-whitbread-s-costa-coffee-plans-no-retail-price-rises-1297481. html; [Accessed 23 December 2010] 7 Zekaria, S. , 2010. Whitbread's Costa Coffee Plans No Retail Price Rises. [online] 2010 The Connors Group, Inc. Available at: < http://www. tradingmarkets. com/news/stock- can see, thanks to its bulk-buying in coffee beans, it is now unaffected, unlike the other coffee shops, by the coffee bean market. However this could be a risk because one can never know exactly how many beans are consumed per day and Costa does not know for certain how long these prices will remain high. Another reason Costa would not want to raise prices could be because in a period of recession, where consumers are being more and more careful with the way they spend their money8 they will not want to buy a drink at Costa if it is too expensive. Moreover if it is therefore cheaper at Starbucks or Caffe Nero for example why would they want to pay more for the same drink? Hence a third reason for Costa’s decision is due to the competitiveness with the all the other coffee stores. The final reason is â€Å"With total sales growing at 33% year on year, and like for like sales up 9%†9, and with over 1,100 outlets in the UK and 130 new shops to open within this year in the UK10 perhaps Costa is not too affected by the increase of coffee beans price. Hence, with the increase of coffee beans, Costas strategy is not to increase prices for different reasons which demonstrate Costas strength in the coffee industry which therefore explains why it has flourished during the recession: Costa stops at nothing. lert/sbux_wtbrf_-update-whitbread-s-costa-coffee-plans-no-retail-price-rises-1297481. html> [Accessed 23 December 2010] 8 Rodenberg, J. , n. d. Costa Coffee vs Starbucks. [online] Templates Wise. Available at: [Accessed 16 December 2010] 9 Hospitability And Catering News. , 2010. Costa Coffee has wins „Best Branded Coffee Shop Chain?. [onl ine] Available at: [Accessed on 23 December 2010] 10 Zekaria, S. , 2010. Whitbread Says Costa Coffee ‘Flourished' During Recession. [online] 2010 FOX News Network, LLC. Available at: [Accessed 23 December 2010] Moreover, social factors such as consumer trends enable us to see how Costas strategy is brilliant. According to CJ Bobrowski, Head of Costa Systems, â€Å"With greater insight into trends we can adapt more quickly to any changes in consumer needs, helping us to stay ahead of competition in a crowded marketplace. â€Å"11 Hence identifying and explaining the trends and how Costa adapts to them explains its success. For this essay, we will focus on three trends. With prices that cannot increase due to competitively another way in which companies can now compete is through quality. As more and more coffee shops open in the UK, demonstrating high quality is an important aspect for consumers today. With each one providing the same type of product, they need to know which one is the best quality-wise. One of Costa’s advertisements promotes its cappuccino by saying: â€Å"Sorry Starbucks, the people have voted. †12 This advert clearly shows the consumers concern for quality. Through this advert Costa shows it has clearly adapted to consumers new trend. The thirst for an experience is another trend. It has become so important that a word for consumers searching for an experience was invented: â€Å"Transumers†13. Consumers no longer look for simple coffee but for an experience. Costa provides this by training its baristas at official training academies opened by Costa. In fact in 2009they invested in a third Training Academy. Therefore, each of their barista have been professionally trained to provide each 11 Bobrowski, CJ,. [online] Torex Retail Holdings Limited. Available at: [Accessed 17 December 2010] 12 Rodenberg, J. , n. d. Costa Coffee vs Starbucks. [online] Templates Wise. Available at: [Accessed 16 December 2010] 13 Trend watching. , 2006. Transumers. [online] Trendwatching. om. Available at: < http://trendwatching. com/trends/transumers. htm> [Accessed 23 December 2010] customer with the best coffee. 14 This is important for no other coffee shop has invested in training academies which makes Costas drinks even more of an experience for consumers. The â€Å"Nintendo Wii Fitness† is increasingly bought which shows consumers’ concern for health. They are especially more t roubled about the amount of fat, saturated fat, salt and sugar in their food. 15 Hence health has become a trend. In order to respond to this, Costa has different techniques. The first is to provide consumers with different types of milk: soya or skimmed for no extra cost. 16However, Costa does not advertise enough this aspect hence many customers are not aware of these options. They need to increase the marketing for this aspect in order to be fully responding to this trend. The second technique is working with the Food Standards Agency to reduce salt and saturated fat and indicate their quantities. 17This way, the products stay the same with less fat and consumers know how many calories they absorb. This is very risky for Costa. Many consumers are not aware of how many calories there are in their beverages and could be 14 The Food and Drink Innovation Network,. 2009. Costa Opens third training academy in Newburry. [online] Food & Drink Innovation Network. Available at: http://www. fdin. org. uk/2009/06/costa-opens-third-training-academy-in-newbury/ [Accessed 17 December 2010] 15 Foods Standard Agency, 2008. Consumer confidence rises around many food issues. [online] Crown copyright. Available at: [Accessed on 16 December 2010] 16 Morgan, J. , 2008. Fast food menu is recipe for obesity. [online] Cambridge Newspaper Ltd. Available at: [Accessed on 15 December 2010] 17 Food Standards Agency, 2010. Healthy catering commitments. [online] Crown Copyright. Available at: [Accessed on 14 December 2010] shocked like Rebecca: â€Å"It's lethal! I don't want it now [†¦] I know there's a lot of fat in them too. â€Å"18 By observing the trends and adapting to them despite possible negative consequences, Costa proves that â€Å"[great] insight into trends [helps costa] to stay ahead of competition in a crowded marketplace. 19 Costa has been able to â€Å"make it through† the â€Å"rough patches† despite the increase of coffee beans price and its ability to identify and adapt to consumer’s trends. However will they have to increase their prices soon? With such sales growing 33% year on year20 will this firm be able to be at the top of the coffee shop list? 18 Sky News HD, 2009. Cancer Fear Of Calorie-Laden Iced Co ffees. [online] BskyB. Available at: [Accessed on 14 December 2010] 19 Bobrowski, CJ,. [online] Torex Retail Holdings Limited. Available at: [Accessed 17 December 2010] 20 Hospitability And Catering News. , 2010. Costa Coffee has wins „Best Branded Coffee Shop Chain?. [online] Available at: [Accessed on 23 December 2010] MARKETING: 2. Analyse Costa’s Marketing; and then reflect on how it compares to the marketing of Starbucks. Deborah Dougherty, professor of Management and Global Business at Rutgers Business School, and Cynthia Hardy, professor of Management and Marketing at the University of Melbourne, agree that it is difficult for old organisations with a big history to innovate due to the challenges of new technology and global competitors. 1 Costa Coffee being a new organisation hence should not have many problems innovating its products and processes. Being part of the young rising coffee shop industry, Costa Coffee’s number one competitor is Starbucks. Dr. Robert G. Cooper, expert in the field of innovation, published The Invisible Success Factors in Product Innovation in which he establishes â€Å"Eight Actionable Critical Success Factors† for innovation. 22 In this essay we will only use certain factors to explain how Costa’s service and product innovations are better than Starbucks but how, despite this; Costa is still a little behind for the future. In order to be competitive in today’s UK coffee shop industry, service innovation is vital. Costa and Starbucks have therefore launched a new loyalty card because as Jeffery Young, managing director of Allegra Strategies notices: â€Å"Electronic loyalty cards provide an 21 Dougherty, D and Hardy C,. 1996. Sustained Product Innovation in large, mature Organisations: overcoming innovation-to-organization problems. Academy of Management Journal, 39(9, pp. 1120. 22 Cooper, R,. n. d. From Experience: The Invisible Success Factors in Product Innovation. [online] Product Development Institute Inc. Available at: [Accessed on 17 December 2010] opportunity to engage in rich dialogue with customers and track their behavior. †23 Hence this card will not only improve the dialogue between customers and firm but also will enable the companies to innovate their manufacturing process or services in order to adapt to the changing behavior. 24 Although the service is the same, are the reasons behind this innovation the same? One of Cooper’s critical innovation success factors is the justification of the project. 25 For Costa, this new card is a positive sign; its use is to replace the successful old card. According to a year-long trial in Scotland, one in three transactions was using the old card26. Hence in order to thank the customer’s loyalty, Costa wanted to add â€Å"rewards† and innovate the card so that one no longer had to top-up money on the card in order to purchase but would simply pay with money and then receive points that would transform into rewards. 27 The justification for Starbucks’s loyalty card is not for the same positive reasons. For them, with â€Å"sales decline and customers brew at home or visit competitors†, this new loyalty card is a 23 Thomas, J,. 2010. Costa Coffee rolls out customer loyalty card. online] Haymarket Business Media. Available at : [Accessed on 15 December 2010] 24 Thomas, J,. 2010. Costa Coffee rolls out customer loyalty card. [online] Haymarket Business Media. Available at : [Accessed on 15 December 2010] 25 Cooper, R,. n. d. From Experience: The Invisible Success Factors in Product Innovation. [online] Product Development Institute Inc. Available at: [Accessed on 17 December 2010] 26 EatOut,. 2010. Costa Launches New Coffee Club. [online] Available at: [Accessed 15 December 2010] 27 EatOut,. 2010. Costa Launches New Coffee Club. [online] Available at: [Accessed 15 December 2010] echnique to hopefully rebound profits by attracting customers back to the store for its benefits with the card. 28 Therefore, this innovation shows that although both companies propose the same service through their loyalty cards, the reasons behind this same service differs which shows that Costa is raising compared to Starbucks who is struggling against its competitors. Another example that shows that Costa’s innovation is better than Starbucks’s is the launch of a new drink: The Flat White. Although Starbucks is the first to have inaugurated this drink, Costa is the one who has the biggest impact in the UK29. Costa Coffe is the only one to have followed Cooper’s fifth critical innovation success factor : â€Å"A well-planned, adequately-resourced and proficiently-executed launch. †30 Indeed, Starbucks only launched the drink in London whereas Costa, several weeks after, launched it nationally. By launching nationally, Costa was able to sell its new product everywhere whereas Starbucks, only in London31. Hence out-of-London people could believe Costa is the â€Å"founder† of the Flat White, which could therefore lead them to a competitive advantage. Starbucks is the perfect example for Cooper’s statement: â€Å"In some businesses, it’s almost as though the launch is an 28 Startz, S,. 2009. Starbucks Boosts â€Å"Rewards† With Revamped Loyalty Program. [online] 2001-2010 brandchannel. Available at : [Accessed 14 December 2010] 29 Westfield London. n. d. Costa Coffee. [online] 2008 Westfield Group. Available at : [Accessed on 15 December 2010] 30 Cooper, R,. n. d. From Experience: The Invisible Success Factors in Product Innovation. [online] Product Development Institute Inc. Available at: [Accessed on 17 December 2010] 31 Boughton, I,. 2010. Costa Coffee launches the „flat white? ationwide. [online] Reed Business Information. Available at: [Accessed 23 December 2010] after-thought – something to worry about after the product is fully developed. †32Moreover, Costa says to have invested â€Å"more than twelve months’ research, involving the training of 6,000 baristas, at a cost of ov er one million pounds. †33This also shows they followed Cooper’s fifth factor. However, Starbucks says that their baristas had trained themselves due to customers’ requests and that the â€Å"education in the making of the drink was anyway already readily available from a number of barista trainers†. 4 Perhaps Starbucks is right, but according to an independent survey by Tangible Branding Limited consumers prefer Costa’s Flat White to Starbucks’s. 35 This could be explained by the twelve months research and training of 6,000 baristas with a cost of one million pounds. Furthermore, both companies follow Cooper’s second innovation success factor: â€Å"the voice of the customer†. According to Costa's core skills trainer Tim Douglas the Flat White â€Å"will attract some of our latte drinkers who are looking for a milky drink with a broad strength of flavour, and cappuccino drinkers who want a milkier drink with a much richer coff ee 2 Cooper, R,. n. d. From Experience: The Invisible Success Factors in Product Innovation. [online] Product Development Institute Inc. Available at: [Accessed on 17 December 2010] 33 Boughton, I,. 2010. Costa Coffee launches the „flat white? nationwide. [online] Reed Business Information. Available at: [Accessed 23 December 2010] 34 Boughton, I,. 2010. Costa Coffee launches the „flat white? nationwide. [online] Reed Business Information. Available at: [Accessed 23 December 2010] 35 Westfield London. n. d. Costa Coffee. [online] 2008 Westfield Group. Available at : [Accessed on 15 December 2010] flavor. 36 Hence this drink will be able to satisfy the gap between lattes and cappuccinos. Costa is purely reacting to the customers’ need for this â€Å"gap-filling-space†. On the other hand, Starbucks is innovating this drink due to their very negative â€Å"customer’s voice†. Their consumers find their coffees â€Å"too bland and milky†37 w hich is why, the Flat White is the perfect drink to launch because it is â€Å"Stronger, smaller and less milky† than most of their drinks. 38 Therefore, although Costa and Starbucks are using the same product innovation, they have different reasons which show that Costa is becoming more competitive than Starbucks. Although this essay has proved that presently, Costa is innovating for more positive reasons than Starbucks, this state might change in the near future. During a period of recession it is important that firms react to this economical problem. Starbucks, as opposed to Costa, has seemed to understand this and has innovated in â€Å"at-home† machines. The Starbucks Barista Espresso Machine39 or the Barsita Aroma Grande coffee machine enable consumers who do not necessarily want to go out to have a Starbucks coffee to stay at home 36 Williams, A,. 2010. Great White Hope. online] William Reed Business Media Ltd 2010. Available at: [Accessed 23 December 2010] 37 Wallop, H,. 2009. Starbucks to sell ‘flat white' for those fed up with milky coffee. [online] Copyright of Telegraph Media Group Limited 2010. Available at : [Accessed 17 December 2010] 38 Wallop, H,. 2009. Starbucks to sell ‘flat white' for those fed up with milky coffee. [online] Copyright of Telegraph Media Gr oup Limited 2010. Available at : [Accessed 17 December 2010] 39 Justin,. n. d. Starbucks Barista Espresso Marchine. [online] Coffee-Mker-Review. net. Available at: [Accessed 17 December 2010] and make one. Costa should look into this innovation for the future, especially with this economic crisis that continues to worsen. However, Costa may not want to produce these machines because consumers drink their coffees not only for the beverage itself but also for the environment Costa provides, for the â€Å"experience† and unique touch each Barista has when they make one. Hence, perhaps selling these machines would not be of great utility for them. Starbucks is a great competitor for new and rising coffee shops such as Costa. But through this essay we have seen that Costa Coffee is becoming the â€Å"number one† competitor with Starbucks due to its respect to Cooper’s â€Å"Eight Actionable critical success factors†. However, Costa must not forget that Starbucks may be a little weak in the UK but is very strong internationally and that Costa’s next step to compete with Starbucks could perhaps be to have a bigger and stronger position internationally. Referencing List: Bobrowski, CJ,. [online] Torex Retail Holdings Limited. Available at: [Accessed 17 December 2010] Bottonwood,. 2010. Productivity and Coffee Shops. [online] The Economist Newspaper Limited 2010. Available at: [Accessed 13 December 2010] Boughton, I,. 2010. Costa Coffee launches the „flat white? nationwide. [online] Reed Business Information. Available at: [Accessed 23 December 2010] Bowers, S. , 2008. John Derkach: Singular vision fuelled by double macchiato. [online] Guardian News and Media Limited 2010. Available at: [Accessed 15 December 2010] Cooper, R,. n. d. From Experience: The Invisible Success Factors in Product Innovation. [online] Product Development Institute Inc. Available at: [Accessed on 17 December 2010] Danby, T. and Sellen, T. 2010. No Relief in Sight for the Coffee Market. [online] 2010 Dow Jones & Company, Inc. Available at : [Accessed on 23 December 2010] Dougherty, D and Hardy C,. 1996. Sustained Product Innovation in large, mature Organisations: overcoming innovation-to-organization problems. Academy of Management Journal, 39(9, pp. 1120. EatOut,. 2010. Costa Launches New Coffee Club. [online] Available at: [Accessed 15 December 2010] Foods Standard Agency, 2008. Consumer confidence rises around many food issues. online] Crown copyright. Available at: [Accessed on 16 December 2010] Food Standards Agency, 2010. Healthy catering commitments. [online] Crown Copyright. Available at: [Accessed on 14 December 2010] Hospitability And Catering News. , 2010. Costa Coffee has wins „Best Branded Coffee Shop Chain?. [online] Available at: [Accessed on 23 December 2010] Justin,. n. d. Starbucks Barista Espresso Marchine. [online] Coffee-Mk er-Review. net. Available at: [Accessed 17 December 2010] Morgan, J. , 2008. Fast food menu is recipe for obesity. [online] Cambridge Newspaper Ltd. Available at: [Accessed on 15 December 2010] Ndzamela, P. , 2008. Credit crunch putting the bite on cafe culture. [online] Thomson Reuters. Available at: < http://www. reuters. com/article/idUSTRE4AC7YE20081113> [Accessed 15 December 2010] Prynn, J. , 2008. Coffee shop boom time as chains defy crunch. [online] Evening Standard. Available at: [Accessed 16 December 2010] Rodenberg, J. , n. d. Costa Coffee vs Starbucks. [online] Templates Wise. 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Fantasy Football: Persuasive Essay Essay

Fantasy Football is one of my favorite hobbies and I think you will enjoy it to. I’ve been playing Fantasy Football for the last 7 years and I enjoy it more every year. The main reasons I love playing Fantasy Football are that it gets me to watch and enjoy games I usually wouldn’t watch, it makes games more exciting, and it’s a great way to bring friends together. In Fantasy Football you draft a team of players from any team in the National Football League. Since you will have a Fantasy team of players spread across many teams, you now have a vested interest in watching games that you usually would not watch. I have watched a multitude of games over the years that would not have really interested me if I did not have one of my fantasy players in the game. You may even have a player on a team you usually do not like to see win, but Fantasy Football can change your allegiance quickly! In Fantasy Football the players on your team score points by accumulating yardage, scoring touchdowns, kicking field goals, creating turnovers, etc. The can make a typically boring game that is being dominated by one team more exciting. The players on your fantasy team can still score points for you even when their team is being beaten handily. When a game may seem all but over, you may still be cheering on one of your players to run for just a few more yards or score one more touchdown. I have stayed up to watch the end of a â€Å"blow out† game many times just to see if my fantasy players could score a few more points for my team. Fantasy Football is fun by itself, but it is even more fun when you have a league with several of your good friends, co-workers, and or family members. Many leagues have draft parties to select their teams. Everyone will gather at someone’s house or local establishment to eat, drink, and select their fantasy team. These parties can be a lot of fun and it always fun to do a little â€Å"smack talking† about each other’s teams. Throughout the year you will face off with these same friends in weekly fantasy games. If your team prevails you will have some bragging rights over your friends. If you already enjoy football or would like to learn more about football, Fantasy Football can be a very fun and rewarding hobby. Fantasy Football